Thoughts on Engineering

Practical insights on AEM, Agentic AI, MarTech architecture, and engineering leadership from the trenches.

AEM Adobe Architecture

How to Use AEM Modernization Tools to Convert Static Templates to Editable Templates

AEM's Modernization Tools give you a structured, repeatable way to migrate pages from static templates to editable templates without rebuilding from scratch. Here's how to use them effectively — including how to handle the edge cases the default converter won't cover.

· 7 min read
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Adobe AI Architecture

Adobe Summit 2026: What I'm Looking Forward to in Las Vegas

Adobe Summit starts next week and I'm heading back to Las Vegas for the fourth time. Here's what's on my radar — agentic AI, enterprise tooling, and the people I'm looking forward to connecting with.

· 5 min read
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AEM Adobe Architecture

AEM Edge Delivery Services: Architecture Decisions You'll Make in Week One

Adobe's Edge Delivery Services reframes how AEM content reaches your CDN. Here are the architecture decisions that will define your project before your first sprint is over — and the traps that catch teams by surprise.

· 6 min read
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AI Engineering Leadership

Rethinking Build Estimates in the Age of AI: What Enterprises Get Wrong

Business partners want to see the savings from AI. Engineering leaders are under pressure to deliver faster. But if you just apply a blanket 'AI discount' to your estimates, you're going to burn trust fast. Here's how to evolve your estimation practice honestly.

· 7 min read
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AEM Adobe Cloud AI Architecture

Migrating AEM from AMS to Cloud Service: What to Consider and How AI Accelerates the Code Refactor

Moving AEM from Adobe Managed Services to AEM as a Cloud Service is one of the most significant platform shifts an enterprise content team will face. Here's what actually matters when you're planning the migration — and how AI tooling is changing the refactoring equation.

· 8 min read
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